Palabras prohibidas al crear una campaña de email marketing
El subject line o asunto es muy importante a la hora de realizar nuestro email marketing. Queremos que llame la atención y que sea algo muy corto. Recordemos que nuestros usuarios reciben cientos de emails y necesitamos destacar el nuestro.
Existen un tipo de palabras las cuales podrían generar que nuestro correo llegue directo a la bandeja de spam. Estas palabras son las que NO debes usar a la hora de redactar el asunto para una campaña de email marketing:
- Gratis
- Promoción
- Clic
- Abre
- Gratuito
- Crédito
- Oferta
- Compra
- Mira
- Dinero gratis
- Descuento
- Financiación
- Asombroso
- Maravilloso
- Urgente
- Hazlo
- Ahora
- Una vez en la vida
- Esto no es Spam
- 100% seguro
- Para ti
- Has sido seleccionado
- Sexo
- Encuentra pareja
- Sé tu propio jefe
Teniendo en cuenta esto, debes tener más precaución a la hora de redactar el asunto, estas palabras claves causan una reducción de puntos cuando entre el correo en el algoritmo receptor.
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